T-Mobile

In a Super Bowl broadcast filled with ads featuring high energy music and celebrity cameos, a slow camera pan across a group of cute kids was bound to stand out regardless. But with T-Mobile's important message of inclusiveness and equality, the music needed to feel just as substantial. Leaning into T-Mobile's Seattle heritage, a Nirvana song conveyed the appropriate gravitas, while turning "All Apologies" into a lullaby produced a child-appropriate sentiment. Press coverage in outlets like Brooklyn Vegan, NME, and mainstay heavy-metal magazine Kerrang! justified the choice.

T-MOBILE / LAUNDRY SERVICE