LIFEWTR

LIFEWTR wanted to find music by an artist who aligned with the brand’s boundary-breaking ethos, without sacrificing the upbeat tone of the campaign. We built out a range of selection criteria for potential artists, including brand-friendly personal narrative, cultural relevance, audience size, and appropriate musical style, and created cost-conscious pricing tiers. Employing our deep relationships with labels and managers, we secured unreleased music from major artists for consideration, and worked closely with the client to select a track by recent Grammy winner Koffee.

LIFEWATR / R/GA